The rules for success have changed
The attitudes and behaviours that helped companies thrive in the past aren’t what will help them win in the future. Canadian companies need to change if they want to keep up.
Canada needs more companies to achieve lasting success
Fuelled by top talent and cutting-edge technology, the world’s leading companies are pulling away from the pack and reshaping their industries. These large, high-impact firms are pushing the boundaries of productivity globally and driving prosperity at home. Canada needs more like them.
Surviving ≠ thriving
Being able to stay in business isn’t the same as building a company that grows, adapts, and continues to win as the years pass by. Yet many Canadian companies seem to be settling for survival. They’re not growing. They’re not exiting. They’re just…existing.

Zombie alert
One in six Canadian public companies (16%) could be a zombie
These organizations have persistent problems meeting their interest payments but still manage to survive. They divert capital and talent from more productive firms—making it hard for younger, more dynamic businesses to thrive.
Want to win over the long term?
Master these five essential behaviours
How well do Canadian organizations embody these behaviours today?
We need Canadian businesses to act with courage and take action now. Cultivating these behaviours will help more of them achieve lasting success—and ensure Canada prospers in the years to come.

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At Deloitte, we believe Canada can continue to be the undisputed best place in the world to live and work over the next 25 years. Canada at 175 is our multi-year research initiative to study the issues at the heart of Canada’s future success and provide a perspective on our path to prosperity.


