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The future belongs to the bold
Canada needs more courage

Inukshuk

Canada is at a tipping point

With the 150th anniversary of confederation on the horizon, we must be bold to overcome a turbulent economic landscape and ensure our country's future prosperity.

At the root of Canada's stagnant economy, and key to invigorating it, is courage.

Courage is doing the right thing—the hard thing—for the greater good, despite being filled with fear, doubt or uncertainty. Courage is taking a stand when it's difficult, not when it's easy.

Canadian businesses' perception vs. reality

circle-44
Businesses that believe "Courageous" accurately describes their organization
Businesses that are truly courageous

The alarming state of courage in Canada

We surveyed 1,200 business leaders across Canada to better understand the state of courage in Canadian organizations.

Our analysis uncovered a stark reality: at a time when Canada needs its businesses to be bolder than ever, only 1 in 10 Canadian companies is truly courageous. Yet, an astonishing 44% believe they are.

There is good news

30% of Canadian businesses are evolving. These are the companies on the cusp of courage—the courageous businesses of tomorrow. If their leaders take action today, our country will experience the growth it needs to reach new heights.

Canadian businesses by category of courage

Fearful - 15%
Fearful businesses score poorly, on average, across all elements of courage
Hesitant - 43%
Businesses that are hesitant score moderately across the elements
Evolving - 30%
Evolving businesses score moderately across the elements, but outperform hesitant businesses on the core elements
Courageous - 11%
Courageous businesses score highly across all elements of courage

Download The future belongs to the bold: Canada needs more courage. The report is available in Adobe Acrobat PDF® format and on the Canada 175 mobile app.

The five elements of courage Unite to include Do what is right Take Calculated Risks Be provocative and challenge the status quo Start with yourself

The five elements of courage

In our research, we zeroed in on five elements—five behaviours and attitudes—that are critical to courageous decision-making and action.

Use the circles to see more »

How do you build courage?

Watch a short video clip to learn more about the five elements Canada needs to cultivate to ensure our country’s future prosperity.

 

Why courage? Why now?

Canada faces a number of economic challenges, but we know our country's potential is limitless. We need our businesses to be bold and daring in their pursuit of success in order to convert that potential into future prosperity and overcome the current state of Canada's economy.

Projected GDP Growth, 2016

gdp-growth
Canada
Global

Canadian economic growth has stagnated. Canada's GDP growth has hovered near 2% for the past three years, and it's expected to reach only 1.3% in 2016—compared to 3.1% growth globally.

Deloitte Risk Behaviour Index

risk-behaviour
Canada
US

Canada has a deep-rooted, cultural aversion to risk. In our 2011 report, The future of productivity: An eight-step game plan for Canada, our research showed that Canadian firms were significantly more risk-averse than their US counterparts.

Download The future belongs to the bold: Canada needs more courage. The report is available in Adobe Acrobat PDF® format and on the Canada 175 mobile app.

Courageousness and revenue growth

Over the past year, has your organization's revenue increased, decreased, or stayed the same?

Fearful
Hesitant
Evolving
Courageous

Courageousness and employment growth

Over the past year, has the number of employees working for your organization in Canada increased, decreased, or stayed the same?

Fearful
Hesitant
Evolving
Courageous

Courageousness and R&D investment intentions

Does your firm plan to increase or decrease spending on research and development over the next five years?

Fearful
Hesitant
Evolving
Courageous

Courageousness and new product development

What percentage of your current product / service offering was introduced in the last five years?

Fearful
Hesitant
Evolving
Courageous

By the numbers

We surveyed 1,200 businesses in Canada, and found that only 11% are courageous. Discover additional key findings from our research, highlighted in the video.

We need more courage in Canadian business

The simple fact is this: Canada's businesses and other organizations must find and unleash their courage. It can be done. It just takes the will to act and the grit to see it through. The report is available in Adobe Acrobat PDF® format and on the Canada 175 mobile app.

You must have Adobe Acrobat Reader® (version 9.0 or above) to be able to view the report PDF format

Canada 175 app is available for Android and iOS devices

Explore other Canada at 175 reports

Explore the full Canada at 175 research initiative, to learn more about our perspectives on the critical issues we must address in order for a Canada to become the best place in the world to live and work.

Canada at 175

At Deloitte, we believe Canada can become the best place in the world to live and work in the next 25 years. Canada at 175 is our multiyear research initiative to study the issues at the heart of Canada’s future success and provide a perspective on our path to prosperity.

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